Spec-Kari Gran
Kari Gran is a makeup and skincare brand for women with mature, aging skin. The brand focuses less on anti-aging and more on quality and simplicity. The following spec projects consist of a re-write of their about page and a re-write of a product description.
*These projects are spec pieces to showcase the types of copywriting projects offered*
About Us Page
I thought their About Us page could flow better and use more customer-focused language. I also wanted to adjust some of the sentence structures/ change it completely.
My Version
Original
Product Description
I thought some of the description was a little wordy, so I made it more concise. I also made adjustments for run-on sentences and added bullet points to make it easier for potential customers to quickly read the benefits.
Original
