The Imaginary App
This project was created for an assignment I did
as part of my copywriting certificate course. The client
was the Imaginary App (a mock client for the
assignment) which was similar to apps like Headspace
and Open. The focus for the brand was on creativity,
mental health, and imagination.
Social Media Captions
Mock-ups of social media headlines and captions (Instagram) to get the user to stop, engage, and join the app.
Homepage Headlines
Three homepage headlines and sublines that capture what the brand is about and explain the benefits.
Marketing Emails
Subject lines and body copy for emails promoting the launch of the app and a free 30 day trial.
